March 2012
Nonprofit Partnerships: San Diegans Gave Bigger through giveBIG San Diego
GiveBIG San Diego began as an idea to increase philanthropic giving in the San Diego region for local nonprofits whose vital services make our community a better place to live. The sophistication of the nonprofit outreach and generosity of San Diegans far surpassed our predictions, and together, we generated more than $2 million in donations in 36 hours.
The San Diego Foundation provided $275,000 in matching funds from our limited discretionary funds resulting in a 13% match. The San Diego Foundation covered all website development costs and transactions fees out of our matching funds resulting in a 7% net match to all nonprofits.
The San Diego Foundation Nonprofit Partnerships Program hosted a forum on January 10th to garner feedback from the nonprofit community and develop best practices and explore the possibility of making giveBIG an annual fundraising event. We will keep you posted if a generous donor or philanthropic organization decides to partner with us in 2012 to increase these matching funds and thereby increasing the benefit to our nonprofit partners.
The San Diego Foundation would like to thank our generous media partners, ABC 10News and Azteca San Diego 15, who provided more than a million dollars worth of commercials to ensure the community was aware of this first-ever giving opportunity.