Our Greater San Diego Vision Embarks on Unprecedented Engagement for a Brighter Future
The public launch of Our Greater San Diego Vision on June 15 was an incredible success. Ambassadors attended a briefing and social media training session prior to the press conference which garnered coverage from nearly every television station and an article by Roger Showley in the San Diego Union-Tribune. Approximately 150 Ambassadors, community leaders and children united for the press conference to demonstrate the importance of this initiative to our future generations.
The website for Our Greater San Diego Vision has launched and is now officially in the call-to-action stage of Show Your Love. The primary goal going forward is to drive traffic to the website for the “choosing” phase coming on November 8. The banners on the home page rotate and visually coincide with our television commercials that showcase the Work, Enjoy, Live and Learn focus areas.
The Our Greater San Diego Vision committee has negotiated $1.5 million in television spots and media partnerships for public awareness of the initiative. The Facebook and Twitter pages also reflect the Show Your Love campaign. You will soon be seeing the commercials for Our Greater San Diego Vision on Univision, NBC 7 San Diego, San Diego 10, Azteca, KPBS and CW6.
The Task Forces comprised of local leaders in diverse fields have met four times throughout the summer. The task forces are examining regional challenges and developing “future scenarios” for economic development, education, cultural and community amenities, and housing, mobility, environment, and cost of living in the greater San Diego region. A range of scenarios will be developed based on feedback from the community workshops to present to the public for their choosing in November.
A diverse group of people from across the region attended the community workshops and developed 55 maps containing visions for the future of San Diego. In all, we were able to share the story of Our Greater San Diego Vision with almost 600 people over three days.
To see all the media coverage of the initiative, click here.